Inflead Analytics
Certify the quality of creators

Gain access to unprecedented depth of analysis and utilize the creator quality certification system. View all insights, performance metrics, audience details, and past collaborations of profiles across major social media platforms, with the ability to analyze their evolution over time.

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+50 METRICS AND STATISTICS FOR EACH PROFILE

Get an estimate of each creator's potential reach

Access an instant overview of profile quality with key metrics like Influencing Value (expected reach) and Engagement rate, combined with quality indicators such as Efficiency and Estimated Earned Media Value.

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Discover insights related to the audience of the profile you're analyzing, and view all demographic information about their followers, their interests, comment sentiment, and audience quality with a credibility percentage.

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Track the profile's growth over time, identifying any inorganic growth activities that may inflate results. View the average performance of the influencer's latest content, focus on the specific media of interest, and analyze their insights by observing trends over time. Combine all these elements to certify the quality of the profile you're analyzing.

Identify the categories where the creator has the most influence

Analyze the topics covered by the creator, and discover precisely in which areas they have the most impact across 10 macro categories and over 80 micro categories, while viewing the most used keywords.

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Find similar creators with a click

Want to identify profiles similar to the one you're analyzing? Let Inflead's A.I. recommend similar influencers, both in terms of published content and audience.

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Study past collaborations of creators

Access a dedicated section for analyzing the collaborations that the influencer has had with other brands in the past. Distinguish between sponsored content and organic mentions, discover their respective performance with a complete overview of insights, and compare the results with the averages of the creator's organic content.

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Compare creators on key KPIs and choose the most targeted ones

View insights and performance metrics of profiles and compare them to identify the one that best fits your strategy.

Make 100% Data-Driven Decisions with the Creator Certification System. Discover how to combine all the influencer analysis data provided by Inflead and convert it into strategic decisions to increase ROI.