Inflead

Company

About us

Inflead is an Italian company founded in 2018 with the goal of providing brands and digital marketing agencies with advanced tools to evaluate and certify the quality of influencers and content creators, thereby allowing optimal budget allocation through data-driven decisions and maximizing results.

Our software uses proprietary algorithms and cutting-edge statistical models, optimizing and refining all processes related to Influencer Marketing for brands and agencies.

Our team is composed of professionals with diverse and complementary experiences, integrating marketing knowledge with best practices from the financial, insurance, statistical, engineering, and data science sectors. This synergy allows us to offer a unique tool in the market, capable of revolutionizing the dynamics of Influencer Marketing on an international scale.

Inflead Logo

Our
proprietary algorithms

Inflead's influencer marketing tool is based on proprietary algorithms. Discover our artificial intelligence solutions ready to support you:

Dike
Influencing Value Rating A.I.
Dike is an algorithm designed to identify and highlight authentically influential content creators, eliminating market distortions caused by fake profiles, automations, and non-organic growth (such as Instagram PODS, follow/unfollow practices, etc.). Dike evaluates an influencer based on criteria such as reciprocity, attractiveness, activity, and loyalty, analyzing engagement dynamics and the quality of interactions, while also automatically detecting fake profiles.
Inflead - Dike
Polaris
Search engine
Polaris is the algorithm developed to provide brands and agencies with detailed information about the best content creators, aligned with their campaign needs. Polaris optimizes search time by delivering precise results in a short amount of time, regardless of the request.
Inflead - Polaris
Aletheia
Brand safety analysis
The algorithm Aletheia uses semantic analysis of influencer content to provide a detailed representation of their communication style and areas of interest. Aletheia identifies four archetypes of profiles: trash talker, spammer, frequent talker, and socially responsible. Depending on the campaign goals, whether it’s enhancing brand safety or breaking the mold, Aletheia offers the ideal solution.
Inflead - Aletheia
Eos
Gender recognition
Eos is a machine learning algorithm that analyzes and gathers the best information about a user, including images, texts, and descriptions, to predict their belonging to a certain category, whether it is man, woman, brand, or a social community (SOCOM).
Inflead - Eos