About us
The leading technology for the creator economy
Inflead is an Italian company founded in 2018 with the goal of providing brands and digital marketing agencies with advanced tools to assess and certify the quality of influencers and content creators. Our platform enables optimal budget allocation through data-driven decisions, maximizing results.
Our software employs proprietary algorithms, advanced Artificial Intelligence systems, and cutting-edge statistical models, optimizing and refining all influencer marketing processes for brands, agencies, and creators.
Our team is made up of professionals with diverse and complementary experiences, blending marketing knowledge with best practices from finance, insurance, statistics, engineering, and data science. These synergies allow us to offer a unique tool in the market, capable of translating market needs into the best available technology.
Inflead Manifesto
In today's digital world, where time and data are the new currency, strategic information represents true wealth. Inflead is the partner for those who believe in the transparency provided by data, the innovation lab where complexity is simplified.
We believe in a world where creators are not just voices but driving forces of an expanding economy, protagonists of a larger, more complex narrative that goes beyond mere profit. Join us not just to make a difference, but to be the difference.
Because the future of influence is not just to be imagined; it’s to be built, together.
Make the difference
Lead the influence
Our mission
Inflead transforms the way influencer marketing is done with a scientific and strategic approach. Through a unique integration of advanced data and proprietary algorithms, we help brands, agencies, and creators optimize every aspect of their activities. We provide simple yet powerful tools to evaluate, predict, and enhance performance, reducing complexity and maximizing value. With Inflead, every decision is backed by reliable data, making marketing smarter, more effective, and aligned with true audience interests.
Our vision
Inflead is the ultimate ecosystem for influencer marketing, where data and creativity converge to create authentic, measurable connections. We envision a future where creators are key stakeholders in the economy and society, serving as assets capable of generating wealth, not just for themselves. Inflead stands as a guarantor of the quality, accuracy, and effectiveness of their collaborations, measuring their value. Through an innovative, data-driven approach, we elevate influencer marketing to an essential strategic lever for the success of both brands and creators.
Our values
Innovation
We believe in the power of innovation to transform the world of influencer marketing. We are constantly committed to improving our technology and services, integrating ever more innovative tools to offer our clients cutting-edge solutions.
Efficiency
We know that in the business world, time is money. That's why we dedicate ourselves to providing fast and efficient services that maximize time and resources for both our clients and internally. At the same time, we ensure accuracy and quality results through a rigorously data-driven approach.
Transparency
We are committed to providing our clients with clear, accurate, and easily understandable information, eliminating ambiguity. Transparency is fundamental to building trust with clients and partners and ensuring that every influencer marketing campaign is authentic and respectful of the audience.